Red Aesthetic - examples of the color red at work.

Red Aesthetic

  • BLUE
  • YELLOW
  • GREEN

Overview

Red is the color of passion. It is on the far right of the color spectrum.

Because red is so intense, it can be overwhelming. Studies have shown that a room painted red can be stressful for the occupants inside.

When paired with blue and yellow (the other primary colors), it can convey strength. When used with green, it will attract attention.

Use red with caution. Use too much and your audience will tune out.

Red Aesthetic

Primary Colors

Because red is so intense, it can be overwhelming. Studies have shown that a room painted red can be stressful for the occupants inside. When used with blue and yellow, it is often used as a highlight color.

Primary Color Example 1

Using yellow as you main color and red and blue as highlights, makes it less overpowering.

Primary Color Example 2

Red is explosive.

Primary Color Example 3

Primary colors act as a good anchor and can pull together different elements.

Poster Design

Because red is so intense, it can be overwhelming. Studies have shown that a room painted red can be stressful for the occupants inside

Red Poster 1

This poster is simple but it grabs your attention because it is red.

Red Poster 2

Red is the color of dread. It is used here to reinforce the feeling of dread in the somber play Death of a Salesman.

Red Poster 3

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Red Poster 4

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Web Design

Red is often used as a highlight color on the web. Using red as a dominant color would overwhelm the user.

Red Website 1

Limited amounts of red makes this site pleasant to use.

Red Website 2

Red is used on the CTA's here.

Advertising

Red is the most active color on the spectrum. It calls attention to itself. Advertisers leverage this to grab attention.

Red Ad 1

These good boys look great next to red.

Red Ad 2

The boldness and simplicty of this add draws you in. When the viewer sees it, it's a like a little puzzle their brain wants to solve.