Red Aesthetic
- RED
- BLUE
- YELLOW
- GREEN
Overview
Red is the color of passion. It is on the far right of the color spectrum.
Because red is so intense, it can be overwhelming. Studies have shown that a room painted red can be stressful for the occupants inside.
When paired with blue and yellow (the other primary colors), it can convey strength. When used with green, it will attract attention.
Use red with caution. Use too much and your audience will tune out.
Red & the Primary Colors
Because red is so intense, it can be overwhelming. Studies have shown that a room painted red can be stressful for the occupants inside. When used with blue and yellow, red is often used as a highlight color.
Poster Design
Some examples of red being used in poster design.
Web Design
If red were used as a dominant color on a website it could overwhelm the user. In these examples red is often used as a highlight color instead.
Advertising
Red is the most active color on the spectrum. It calls attention to itself. Advertisers leverage this to grab attention.